After a lot of checks, evaluations, and scrupulous vetting of our business from top to bottom, we are so excited to announce that Pai is officially a certified B Corp skincare brand.
It’s big news for us, and great news for you – because as a Pai customer, you’re now part of the global movement that’s making business a force for good.
We’ve always strived to be pioneers in the skincare space, so we’re thrilled to be one of only 32 personal care brands in the UK to be a certified B Corp, and one of the first 900 UK companies to be accredited. And we passed with flying colours too, achieving a first-round score of 87 points. That’s a whole 10 points higher than the average B Corp in our sector, and leaps ahead of the average company score of 50.9.
But while we’re incredibly proud to have hit this important milestone, it’s not about keeping score or being the best – it’s about making a promise to do the best we can.
Why we did it
Simply put, B Lab (the non-profit network behind B Corp certification) believes businesses don’t exist just for their shareholders, and brands don’t exist just to make profits. And we couldn’t agree more.
Sarah Brown, our CEO and Founder, says: "Launching Pai was never about selling skincare – it was about helping people to feel good about their skin, and good about the choice they've made.
"Our B Corp certification is testament to that. What I love most about the standard is that it delves into every single crevice of your business, and isn't static – it forces you to continually evolve and improve.
“Being a good business can't be piecemeal or focused on an area that's easy for you. It must be a continual work in progress, with steadfast commitment from the top. It also requires knowing your flaws, being honest about them, and having a plan to improve – something Pai has been committed to since day one.”
How we did it
No stone was left unturned in the 18-month process that it took to get our certification. Every single bit of our business was under the microscope, scored point by point across the key pillars of governance, people, community, environment and customers.
Thanks to our hard-earned organic certifications and ongoing sustainability efforts, we shone particularly brightly in the Environment category – gaining recognition for our eco-friendly practices in our London-based factory. Our highlights? Not only have we saved 54 tonnes of waste from landfill with our recyclable packaging, but our bespoke closed loop water system in our manufacturing plant conserves 900 litres of water with every production batch. That’s 270,900 litres of water saved in our assessment year alone.
What happens next
B Corp certification isn’t a trophy at the finish line – it’s the start of something so much bigger. By becoming a B Corp, we’ve made a commitment to our community and our customers to evolve and improve.
Chris Turner, Executive Director of B Lab UK, said: “Welcoming Pai Skincare to the B Corp community is an exciting moment, because they have an opportunity to lead the way within the beauty industry. Their commitment to doing business differently will be an inspiration to others, and really help spread the idea that we can redefine success in business to be as much about people and planet as it is about profit.”
We laid the groundwork with our line-up of credible certifications, which paved the way to this moment – and now we’re ready to build on what we have. Watch this space!