Our Founder’s Story
“Out of the blue, I developed urticaria and my usually calm skin became irritated, hyper-sensitive and acne-prone. Trying to keep it under control was a daily battle and finding products that didn’t contain problem ingredients brought a whole new challenge.
I‘d reached a dead-end with a cabinet full of products claiming to be “hypoallergenic” and “organic”, let down by their ingredient lists full of synthetics and irritants.
I just wanted effective skincare I could trust and depend on and creating Pai was my way of taking back control.
Pai is everything I wanted as a customer; skincare made with effective, organic ingredients, no nonsense marketing and a brand that understands products are just one piece of the puzzle.“
Every Pai product is formulated and manufactured in our London HQ. Our organic ingredients are the jewel in our crown and we don’t trust anyone else to touch them. We can say for certain that there’s good in everything we make, because the formulation is 100% ours.
We're B Corp certified – which means we're part of a global movement that's committed to making business a force for good.
We are independently certified by COSMOS (Soil Association), Cruelty Free International and The Vegan Society.
Getting these accreditations is no walk in the park - all levels of our business are scrutinised and we are audited annually to check our standards haven’t slipped.
While this means a lot of hard graft and sometimes making difficult calls, we believe you get out what you put in.
We independently patch test all our products to make sure they’re suitable for both sensitive and eczema-prone skin.
The Soil Association
So you can be sure our certified organic products are truly organic, we are accredited by the Soil Association.
This involves third party checks, annual inspections, detailed production records and traceability paperwork that guarantee:
- Pai products carrying the Soil Association kitemark are 100% natural and at least 70% of (non-water) ingredients are organically grown and harvested.
- All of our organic ingredients are non-GM, sustainably grown (without pesticides) and harvested, and extracted without the use of chemical solvents.
- Any non-organic ingredients we include have passed strict toxicity and biodegradability criteria and carry a non-GM certificate.
COSMOS Natural Certification
We believe that if a product is natural, the majority of ingredients must be from nature.
Unlike many other ‘natural’ products ours are certified to a Soil Association COSMOS Natural standard.
COSMOS Natural certification means:
- No animal testing has been conducted.
- A minimum of 98% of ingredients are of natural origin.
- Any non-natural ingredients must meet strict standards, green chemistry principles and cannot exceed 2% of the formulation.
- No endangered plant species may be used and no GM Ingredients.
- No controversial chemicals, parabens and phthalates are in the product.
- No synthetic colours, dyes or fragrances.
Cruelty Free
Pai Skincare believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.
All of our own brand cosmetic and personal care are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.
For more information click here.
The Vegan Society
We are independently accredited by the Vegan Society.
To carry this kitemark, our products are individually assessed each year for the potential inclusion of animal ingredients, including those not present in the final product.
ISO 22716
This certification is an international standard of Good Manufacturing Practices (GMP) for the cosmetics industry.
It ensures we maintain high standards at every stage of the entire supply chain, and continually improve our processes and practices too.
Our Best Sellers
An overnight dream cream that’s clinically proven to reduce the appearance of fine lines*.
50ml / 1.7 fl.oz
An overnight dream cream that’s clinically proven to reduce the appearance of fine lines*.
- Collagen Boosting
- Blue light antioxidant protection
- Smooths the appearance of fine lines & wrinkl
- Pai Icon
- Best Seller
Our bestselling bottle of calm is proven to instantly soothe sensitive skin – and hydrate for up to 24 hours*.
50ml / 1.7 fl.oz
Our bestselling bottle of calm is proven to instantly soothe sensitive skin – and hydrate for up to 24 hours*.
- Instantly comforts and calms
- Sooths dry skin
- Moisturises for up to 24 hours
- Best Seller
Our cream cleanser is a gentle powerhouse for sensitive skin – and includes an organic cloth in every box.
150ml / 5.0 fl.oz
Our cream cleanser is a gentle powerhouse for sensitive skin – and includes an organic cloth in every box.
- Cult favourite cream cleanser
- Made for sensitive skin
- Includes Twin Flyer skin cloth in every box
- Pai Icon
- Best Seller
Our bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
30ml / 1.0 fl.oz
Our bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
- Brightens and boosts radiance
- Smooths and seals in moisture
- Nourishing and multitasking skin superfood
This Vitamin C dark spot serum reduces the appearance of hyperpigmentation without irritating sensitive skin.
30ml / 1.0 fl.oz
This Vitamin C dark spot serum reduces the appearance of hyperpigmentation without irritating sensitive skin.
- Reduces appearance of dark spots
- Promotes even skin tone
- Visibly brightens without irritation
A seriously hydrating moisturiser for dry and dehydrated skin.
50ml / 1.7 fl.oz
A seriously hydrating moisturiser for dry and dehydrated skin.
- Hydration without heaviness
- Absorbs quickly
- Leaves skin hydrated, quenched and supple
- Best Seller
- Pai Icon
Gentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.
100ml / 3.4 fl.oz
Gentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.
- Leaves skin hydrated, quenched and supple
- Melts away impurities and eye make-up
- Clinically proven for sensitive skin
An instantly hydrating face mask to bring dry, dehydrated skin back to life.
75ml / 2.5 fl.oz
An instantly hydrating face mask to bring dry, dehydrated skin back to life.
- Ultra-hydrating mask that smoothes skin with
- Fast-working and skin-quenching
- Rich, silky, gel mask
- Pai Icon
Dull, dehydrated skin will drink up this Hyaluronic Acid serum – proven to hydrate without irritation.
30ml / 1.0 fl.oz
Dull, dehydrated skin will drink up this Hyaluronic Acid serum – proven to hydrate without irritation.
- Reduces sebum production by up to 65%*
- Product USP 2
- Product USP 3
Hydrate dry, sensitive skin with this potent and all-natural Hyaluronic Acid booster.
10ml / 0.3 fl.oz
Hydrate dry, sensitive skin with this potent and all-natural Hyaluronic Acid booster.
- Three molecular weights of Hyaluronic Acid
- Silky and fast-absorbing
- Mix in with your moisturiser or apply neat
- Set
- Mini
Try before you Pai with four radiance-boosting bestsellers in a stylish vegan leather vanity case
Try before you Pai with four radiance-boosting bestsellers in a stylish vegan leather vanity case
- Introductory kit of Pai's bestsellers
- Cleanse, calm and brighten
- Includes vegan leather vanity case
Your 2-in-1 SPF to protect and prime – with natural reflective pigments for instant radiance.
Sold Out
- Pai Icon
A super-soothing face mist that’s clinically proven to strengthen the skin barrier* – meaning fewer flare-ups.
100ml / 3.4 fl.oz
A super-soothing face mist that’s clinically proven to strengthen the skin barrier* – meaning fewer flare-ups.
- Strengthens the skin barrier
- Cools, calms and hydrates
- Ultra-fine spray
A 100% natural active that’s proven to smooth the appearance of fine lines in just 24 hours*.
10ml / 0.3 fl.oz
A 100% natural active that’s proven to smooth the appearance of fine lines in just 24 hours*.
- Reduces the appearance of fine lines
- Firming
- Mix in with your moisturiser or apply neat
A potent dose of Vitamin C to brighten and protect even the most sensitive skin.
10ml / 0.3 fl.oz
A potent dose of Vitamin C to brighten and protect even the most sensitive skin.
- Brightens dull, uneven skin
- Improves skin texture
- Mix in with your moisturiser or apply neat
An innovative and ultra-gentle exfoliator for even the most sensitive skin.
75ml / 2.5 fl.oz
An innovative and ultra-gentle exfoliator for even the most sensitive skin.
- Smoother, brighter complexion
- Made for sensitive skin
- Ultra gentle polishing action
