“This is truly magic in a bottle. In the evening I seal my moisturiser with this and in the morning my skin looks radiant and smooth. My go-to each and every day. Thank you Pai!”
The science of natural
100% natural, clinically proven actives formulated to use every day - for real results.
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- Best Seller
Face Oil BrightenRosehip Bioregenerate™ Face OilOur bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
Face Oil BrightenRosehip Bioregenerate™ Face Oil30ml / 1.0 fl.oz
Our bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
- Brightens and boosts radiance
- Smooths and seals in moisture
- Nourishing and multitasking skin superfood
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- Save 15%
- New
Bundle BrightenThe Bright StuffSave 15% on this radiance-boosting three-step set – a powerful routine to brighten and smooth for healthy-looking skin that just glows.
Bundle BrightenThe Bright StuffSave 15% on this radiance-boosting three-step set – a powerful routine to brighten and smooth for healthy-looking skin that just glows.
- Brightens
- Smooths
- Boosts radiance
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- Mini
Face Oil BrightenRosehip Bioregenerate™ Face Oil MiniOur bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
Face Oil BrightenRosehip Bioregenerate™ Face Oil Mini10ml / 0.3 fl.oz
Our bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
- Brightens and boosts radiance
- Smooths and seals in moisture
- Nourishing and multitasking skin superfood
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- New
Exfoliator BrightenBright Now ™ PHA & Rosehip Exfoliating TonerOur first acid toner for all skin types, even sensitive, designed to reveal smooth, glowing skin every day.
Exfoliator BrightenBright Now ™ PHA & Rosehip Exfoliating Toner100ml / 3.4 fl.oz
Our first acid toner for all skin types, even sensitive, designed to reveal smooth, glowing skin every day.
- Exfoliates
- Brightens
- Smooths
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- Best Seller
Cleanser BrightenLight Work™ Cleansing OilGentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.
Cleanser BrightenLight Work™ Cleansing Oil100ml / 3.4 fl.oz
Gentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.
- Leaves skin hydrated, quenched and supple
- Melts away impurities and eye make-up
- Clinically proven for sensitive skin
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- Best Seller
Moisturiser CalmThe Anthemis™ MoisturiserOur bestselling bottle of calm is proven to instantly soothe sensitive skin – and hydrate for up to 24 hours*.
Moisturiser CalmThe Anthemis™ Moisturiser50ml / 1.7 fl.oz
Our bestselling bottle of calm is proven to instantly soothe sensitive skin – and hydrate for up to 24 hours*.
- Instantly comforts and calms
- Sooths dry skin
- Moisturises for up to 24 hours
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Serum Age ConfidenceAge Confidence™ NAD+ & TriPeptide Renewal SerumA supercharged serum with NAD+ and collagen-boosting peptide technology to revitalise & reduce wrinkle depth.
Serum Age ConfidenceAge Confidence™ NAD+ & TriPeptide Renewal Serum30ml / 1.0 fl.oz
A supercharged serum with NAD+ and collagen-boosting peptide technology to revitalise & reduce wrinkle depth.
- Collagen-Boosting
- Activates NAD+ production
- Improves the signs of ageing
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- Best Seller
Cleanser CalmMiddlemist Seven™ Cream CleanserOur cream cleanser is a gentle powerhouse for sensitive skin – and includes an organic cloth in every box.
Cleanser CalmMiddlemist Seven™ Cream Cleanser150ml / 5.0 fl.oz
Our cream cleanser is a gentle powerhouse for sensitive skin – and includes an organic cloth in every box.
- Cult favourite cream cleanser
- Made for sensitive skin
- Includes Twin Flyer skin cloth in every box
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Set BrightenThe Rosehip RitualThis Rosehip-powered ritual transforms your evening skincare steps into a radiance-restoring facial.
Set BrightenThe Rosehip Ritual28ml & 10ml
This Rosehip-powered ritual transforms your evening skincare steps into a radiance-restoring facial.
- Bestselling cleanser and face oil set
- Brightens and boosts radiance
- Clinically proven for sensitive skin
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Glow Drops & ColourThe Impossible Tan™ Hydrating Self Tan DropsA 100% natural, certified organic self tan that’s clinically proven to hydrate as it glows**.
Glow Drops & ColourThe Impossible Tan™ Hydrating Self Tan Drops30ml / 1.0 fl.oz
A 100% natural, certified organic self tan that’s clinically proven to hydrate as it glows**.
- Builds a natural-looking tan
- Supports the skin barrier
- Locks in hydration
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Glow Drops & ColourThe Impossible Glow™ Glow DropsOrganic drops of hydration for an instant, healthy-looking glow.
Glow Drops & ColourThe Impossible Glow™ Glow DropsOrganic drops of hydration for an instant, healthy-looking glow.
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Moisturiser BrightenC-2 Believe™ MoisturiserA brightening Vitamin C-powered moisturiser for everyday radiance, no matter how sensitive your skin.
Moisturiser BrightenC-2 Believe™ Moisturiser50ml / 1.7 fl.oz
A brightening Vitamin C-powered moisturiser for everyday radiance, no matter how sensitive your skin.
- Brightens and boosts radiance
- Silky and fast-absorbing
- Evens out skin tone
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Body Wash Hand & BodyGentle Genius™ Barrier Care Replenishing Body WashA cream-to-foam body wash powered by Ceramides and Colloidal Oats for all-over calm and conditioning.
Body Wash Hand & BodyGentle Genius™ Barrier Care Replenishing Body Wash250 ml / 8.4 fl. oz.
A cream-to-foam body wash powered by Ceramides and Colloidal Oats for all-over calm and conditioning.
- Gently cleansing
- Instantly hydrating
- Supports the skin barrier
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SPF BrightenBritish Summer Time Glow™ SPF 30Your 2-in-1 SPF to protect and prime – with natural reflective pigments for instant radiance.
SPF BrightenBritish Summer Time Glow™ SPF 3040ml / 1.35 fl.oz
Your 2-in-1 SPF to protect and prime – with natural reflective pigments for instant radiance.
- Instant glow
- Priming without irritation
- Broad spectrum sun protection
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Accessories Skin Care ToolsTwin Flyer™ Cleansing ClothsOur double-sided face cloth combines exfoliating muslin and a cleansing flannel for a personalised routine. Dimensions: 24 × 24 cm
Accessories Skin Care ToolsTwin Flyer™ Cleansing ClothsPack of 3
Our double-sided face cloth combines exfoliating muslin and a cleansing flannel for a personalised routine. Dimensions: 24 × 24 cm
- Best for sensitive skin
- Gently exfoliating
The best of nature, bottled Our hero ingredient, Rosehip is CO₂ extracted for maximum potency. More antioxidants, more radiance.
SHOP ROSEHIP
Try Pai: Four heroes, one travel-friendly bundle. Cleanse, soothe and glow your way to healthier-looking skin.
SHOP THE KIT
Bundle of the Month: Exfoliate, tan and glow with three full-size favourites. 25% off.
SHOP THE BUNDLE
Five stars all round
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“I have been using this oil as part of my nighttime routine for almost 10 years. Or at weekends when I tend to my skin with a jade roller. It's nourishing and calming, very potent!”
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"My absolute fave – I always panic when I’m near the end of a bottle as I use this stuff morning and evening. Never without it."
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“I love this oil. My face still feels plump and hydrated in the morning when I wake up. I love the fact that it is natural – this is how I discovered Pai in the first place and it's not greasy or sticky.”
The Pai Life
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Naturally powerful ingredients
Our results-driven formulas are made with the most high-performing plant extracts – and are proven to deliver their promises.
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Efficacy guaranteed
Our formulas combine gold-standard green chemistry expertise and ingredients to deliver truly transformative results.
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Patch tested for longer
Most skincare is patch tested for 24 hours. We test ours for 96 hours to ensure it won’t cause irritation now – or later.
Made For Sensitive Skin
Each product is clinically proven for sensitive skin.
Certified Clean
Organic, cruelty-free skincare, made with 100% natural ingredients.
Goodness Built In
Our products are proudly made by us in London.
