great product, subtle improvements but
"great product, subtle improvements but feels nice and does work for hyperpigmentation, not too effective on dark spots"
- We never retouch our models' skin.
Serum
Brighten
Fade Forward™ Serum
€64.00
30ml / 1.0 fl.oz
This Vitamin C dark spot serum reduces the appearance of hyperpigmentation without irritating sensitive skin.
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Vegan
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Powered By Green Chemistry
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Cruelty Free
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Reduces hyperpigmentation
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Brightening
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Evens skin tone
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Targets Hyperpigmentation + Dark Spots, Signs of Ageing
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Suited To All Skin Types, Sensitive Skin
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Key Ingredients Marine Algae, Hyaluronic Acid, Vitamin E, Stabilised Vitamin C
Why You’ll Love It
ON YOUR MARKS.
Get set. Glow. A game-changing serum that’s proven to reduce the appearance of hyperpigmentation and even out skin tone, with instantly brighter results*. Unlike exfoliating acids – which can leave skin vulnerable to irritation – Marine Algae targets the root of discolouration deep in the skin, to fade and protect against dark spots in equal measure.
A quick science lesson: you lose control of your pigmentation process as you age. Hello, age spots. But Algae is rich in phlorotannins. These kickstart the production of a protein that keeps melanin in check – fighting off dark spots at their root and helping to keep your skin even-toned long-term.
A hyperpigmentation solution for even the most hypervigilant skin.
Get set. Glow. A game-changing serum that’s proven to reduce the appearance of hyperpigmentation and even out skin tone, with instantly brighter results*. Unlike exfoliating acids – which can leave skin vulnerable to irritation – Marine Algae targets the root of discolouration deep in the skin, to fade and protect against dark spots in equal measure.
A quick science lesson: you lose control of your pigmentation process as you age. Hello, age spots. But Algae is rich in phlorotannins. These kickstart the production of a protein that keeps melanin in check – fighting off dark spots at their root and helping to keep your skin even-toned long-term.
A hyperpigmentation solution for even the most hypervigilant skin.
Directions
Recycling
Full Ingredients
Provenance
The Pai Ritual
The Pai Ritual
Step One
Fade Forward™ Serum
This Vitamin C dark spot serum reduces the appearance of hyperpigmentation without irritating sensitive skin.
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Reduces hyperpigmentation
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Brightening
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Evens skin tone
The Pai Ritual
The Pai Ritual
Step Two
Light Work™ Cleansing Oil
Gentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.
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Balancing
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Cleansing
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Brightening
The Pai Ritual
The Pai Ritual
Step Three
Stabilised Vitamin C 20% Brightening Booster
A potent dose of Vitamin C to brighten and protect even the most sensitive skin.
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Brightening
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Evens skin tone
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Smoothing
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Protecting
The Pai Ritual
The Pai Ritual
Step Four
British Summer Time Glow™ SPF 30
Your 2-in-1 SPF to protect and prime – with natural reflective pigments for instant radiance.
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Protecting
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Priming
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Glow
Key Ingredients
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Marine Algae
Sourced from the Pink Granite Coast of Brittany, this brown Algae extract is rich in phlorotannins, which help the skin reactivate the proteins that control skin pigmentation. Meaning the fading of existing dark spots, and a more even skin tone.
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Hyaluronic Acid
A sugar the body naturally produces, Hyaluronic Acid can hold between 10 and 50 times its weight in water, storing it like a reservoir for the skin – giving a long-lasting, moisturising effect. Our all-natural form comes from maize.
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Vitamin E
This skin protectant has antioxidant and free radical-removing properties to help protect the skin against the visible signs of ageing, inflammation and sun damage.
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Stabilised Vitamin C
Our all-natural Vitamin C is sourced from corn and coconut. It’s oil-soluble and stabilised to ensure it’s slow-releasing, delivering radiant results right down to the last drop.
"Our mission was to devise a serum that tackled existing dark spots, and kept new ones from forming. All without acids, which only scratch the surface and can disrupt the barrier. A clever blend of Algae and Vitamin C came up trumps. Together they even out your complexion, and help to keep it that way."
SARAH BROWN
FOUNDER, PAI SKINCARE
Frequently Asked Questions
Overall rating: 4.652174 / 5 from 138 reviews.
AI Generated Review Summary
Fade Forward™ Serum is praised for its ability to reduce dark spots and even out skin tone, providing a noticeable glow and smooth texture. Customers appreciate its effectiveness and the pleasant experience it offers, though some noted mixed results on skin clogging.
Summary topics
- Dark Spots Reduction: 16%
- Skin Tone Improvement: 14%
- Product Aroma: 13%
- Overall Effectiveness: 6%
- Product Texture: 9%
Review topics: [results, improvement, smell, use, fragrance, spots, feels, difference, texture, skin, looks, serum, glow, breakouts, consistency, fade forward, formula, packaging, tonic, change, marks, other products, removes, sensitivity, addition, brightens, works, signs, hyperpigmentation, samples].
Review highlights
- "My skin looks and feels amazing…there is no other product that compares with Pai!" —
- "Love this serum, it has made a big difference to the quality of my skin and gives me a nice healthy glow." —
- "The silky texture and light scent are like visiting a spa." —
Reviews
It makes the scars after
"It makes the scars after breakouts diminish much faster!"
It does work
"Have been using it twice a day for almost a month. I can see the difference"
Smooth and soft texture
"Smooth and soft texture. Love the scent. Good for sensitive skin."
Love it!
"Love it!"
Fade Forward Serum
"Excellent serum. I use regularly. At the end of the bottle, I really see improvement on the texture of my skin and it makes it more even while it's very respectful of my sensitive skin."
Anastasiia
"My sensitive skin has improved, blackheads and redness have decreased. I recommended it!"
Fade forward
"Seeing a difference in my acne hyperpigmentation"
Face forward serum
"This serum has a beautiful consistency and my skin looks better for it! I have definitely noticed a difference in pigmentation on my face which is so satisfying giving a ray of confidence. I use it every morning alongside vit c believe moisturiser in the summertime, maybe too into autumn. Highly recommend this gorgeous serum."
My skin feels great
"As someone who had severe acne growing up I am amazed at the impact Pai products have on my skin and this serum is no exception. Friends have actually started commenting on how good my skin looks."
Q&A
- Can I use Fade Forward when I have actinic keratosis?
- Hi Josefine, Our Fade Forward Serum is suitable to use on even sensitive skin. We recommend you pair it with a product that will help to hydrate the skin to target your Actinic Keratosis. Pai Customer Experience Team
- No comedogenic ?
- Hi Celia, We don't test our products against a comedogenic rating therefore we do not claim if they are or not. Pai Customer Experience Team
- Bonjour, Le sérum a t il été testé sur peau noire ?
- Bonjour Aurélie, Nous avons réalisé des essais cliniques sur 114 femmes aux carnations différentes. Les algues marines agissent sur les mélanocytes endommagés et n'affecteront pas les mélanocytes sains. Cela déclenche la protéine qui contrôle nos mélanocytes et une fois celle-ci contrôlée, la surproduction cessera. C’est ainsi qu’il aide à atténuer la pigmentation. Il peut être utilisé sur toutes les carnations. Équipe Expérience Client Pai
- I like the sound of this… BUT… How much hyaluronic acid is in it? HA causes my skin to become textured, scaly, and dry. For instance is there as much (or more?) HA in this as Salvation Jane? I had to stop using SJ… I’d love it if anti-aging products could find an alternative to HA…
- Hi Jo, The Hyaluronic Acid is a supporting ingredient in this product so it's not a large percentage. Unfortunately, we are unable to give out the exact percentage due to this being commercially sensitive information. We do however use a low molecular weight of Hyaluronic Acid and it sits in the middle of the ingredient list. As we know, the higher the ingredient on the list, the higher percentage of these ingredients. Pai Customer Experience Team
- Can you use this for dark under eyes ? Thank you x
- Hi Dionne, This product works to lift pigmentation and also prevent. Unfortunately, dark circles are not the same type of pigmentation and this will not help to lighten. Due to dark circles being genetic most of the time, you can help to brighten with Vitamin C however they most likely will never be removed completely. Pai Customer Experience Team
