Behind the scenes with RIXO at London Fashion Week

When September rolls around, so too does the latest and greatest in fashion and beauty at London Fashion Week. As if seeing what's new for Spring/Summer 23 wasn’t exciting enough, we’re thrilled to have played a part in this season in a big way – as the exclusive skincare partner for London-based contemporary fashion label, RIXO. 

Known for its cult vintage floral aesthetic, there are a few reasons why our collaboration with RIXO felt like the perfect fit. Like us, founders Henrietta and Orlagh created a London born-and-bred, fully independent brand. Plus, sustainability is part of its DNA – though less about the packaging of beauty products and formulations and more about emphasis on wearing their wonderfully elegant designs again and again (and again). 

‘Postcards From Goa’ was the theme for the brand’s SS23 collection, and as you might guess, it’s bursting with bright colours – think pungent pinks, bold reds and turquoise. As for skincare, we used our most radiance-enhancing skincare routine to give models a runway-ready glow that complemented the collection’s vivid hues. The line-up? Brightening hard-hitters like our C-2 Believe Vitamin C brightening moisturiser and our Century Flower lotus and hyaluronic acid barrier defence mist. 

You can shop our full range of brightening skincare products here. Want to know more about RIXO, its two founders and their latest collection? Read on as we get up close and personal with Henrietta and Orlagh, to find out the inspiration behind the show and what made them choose Pai to get the models’ skin glowing. 

We are delighted to be your exclusive skincare partner for LFW! What made Pai a great fit for this show?
Henrietta: We’re big fans of Pai at RIXO, so it’s really exciting for us to have you as our skincare partner. We look for brands with a similar ethos to RIXO; those who look to empower people with the products they produce. Pai has made a great fit because their products are as good for you as they are for the planet, and it’s really important for us to work with a responsible brand.

Like Pai, you're a London-born brand. How important is your London heritage to you?
Henrietta: Our London heritage is so important to us. Orlagh and I actually started RIXO in the living room of our West London student house. It’s our home and has been the location for so many of our campaign shoots and events.

What do you think makes British brands so unique? 
Henrietta: Being the capital of the country, London is such a hub for creative talent. Orlagh and I love all the different styles you see when walking around. I think it’s so special to be a brand that was born in the mix of it all.

You're also a fellow independent brand – how has having that full control impacted your business and the pieces you produce? 
Henrietta: Massively. Orlagh and I have had no external investment which means we have complete control over what happens to RIXO. We’ve also been able to keep RIXO to its roots, and the brand still has the same values and ethos as it did from when we designed our first collection.

Tell us about your decision to go with vibrant, bright colours for this collection – what was the inspiration for your colour palette? 
Orlagh: We knew instantly we wanted to incorporate all the beauty we saw when visiting Goa in the collection. The colours in the Fontainhas area – Goa’s Latin quarter – were so vibrant and a huge inspiration for the print and colour story in this SS23 collection.

Your SS23 collection featured plenty of nods to nature in its prints. What was the inspiration behind that?
Orlagh: We always play around with different hand-painted motifs and we’ve made references to under the sea in past seasons. But, generally, we take inspiration from so many things around us – and nature is a huge part of this.

What was the goal for the overall beauty look in your SS23 show?
Henrietta: We wanted to keep it simple, and really emphasise the natural beauty of the dancers and models taking part in our SS23 show, so we went for glowy, dewy and natural skin. Pai’s products helped us achieve this look perfectly.

What's your Pai essential for a bright, dewy glow all year round? 
Henrietta: The Impossible Glow Bronzing Drops in Bronze. 

You both travel a lot for your work – which Pai product would you always pack to keep your skin happy when you're away?
Henrietta: The Stabilised Vitamin C 20% Brightening Booster.

Shop our brighten range for a runway-ready glow