
Certified B Corporation®
We’re B Corp certified – which means we’re part of a global movement that’s committed to making business a force for good.
What does it mean to be a B Corp?
We’re certified by B Lab – the nonprofit network behind the B Corp movement. The famously rigorous vetting process looks at our company’s governance, people, community, environment and customers, to verify we meet high standards of social and environmental impact.
So why did we do it? Because we’ve always been about doing good – for you, for your skin, and for the planet. As a B Corp, we make a commitment to continue to do the right thing, while being accountable and transparent.
And in return, B Lab creates standards, policies, tools, and guidance for us all to help shift existing behaviours and do better for our society at scale.

“What I love most about our B Corp certification is that it delves into every crevice of the business, and forces us to continually evolve and improve."
Sarah Brown, Pai Founder
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Environment
During the last fiscal year, 75% of the products we sold had a product certification that assesses the environmental impacts of the product or its production process.
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Environment
Our carbon intensity — the measure of how much CO2 is required to produce a kilowatt hour of electricity — during the manufacturing process was less than 150g and for utilities, less than 1,000g.
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Water
We scored full marks for the practises in our facilities to conserve and minimise water by regularly assessing its microbial, chemical and mineral content, managing our sources and wastewater.
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Recycling
Our company-wide recovery and recycling programme received the maximum score. This means all of the cardboard, glass, metal, paper and plastic we use is properly taken care of.

What does it mean for you?
Kitemarks and certifications are so important, and we know that our customers value the extra peace of mind they bring. It makes finding and choosing good brands aligned to your values easy, because the certifying bodies have done the hard job of scrutinising our ethical standards – so you don’t have to.
Our best selling products
- Brightens
- Nourishes
- Smooths
Our bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
- Brightens
- Nourishes
- Smooths
30ml / 1.0 fl.oz
Our bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
- Brightens and boosts radiance
- Smooths and seals in moisture
- Nourishing and multitasking skin superfood
- Cleanses
- Brightens
- Softens
Gentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.
- Cleanses
- Brightens
- Softens
100ml / 3.4 fl.oz
Gentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.
- Leaves skin hydrated, quenched and supple
- Melts away impurities and eye make-up
- Clinically proven for sensitive skin
- Brightens
- Nourishes
- Smooths
Our bestselling bottle of calm is proven to instantly soothe sensitive skin – and hydrate for up to 24 hours*.
- Brightens
- Nourishes
- Smooths
50ml / 1.7 fl.oz
Our bestselling bottle of calm is proven to instantly soothe sensitive skin – and hydrate for up to 24 hours*.
- Instantly comforts and calms
- Sooths dry skin
- Moisturises for up to 24 hours
- Softens
- Soothes
- Cleanses
Our cream cleanser is a gentle powerhouse for sensitive skin – and includes an organic cloth in every box.
- Softens
- Soothes
- Cleanses
150ml / 5.0 fl.oz
Our cream cleanser is a gentle powerhouse for sensitive skin – and includes an organic cloth in every box.
- Cult favourite cream cleanser
- Made for sensitive skin
- Includes Twin Flyer skin cloth in every box
- Hydrates
A 100% natural, certified organic self tan that’s clinically proven to hydrate as it glows**.
- Hydrates
30ml / 1.0 fl.oz
A 100% natural, certified organic self tan that’s clinically proven to hydrate as it glows**.
- Builds a natural-looking tan
- Supports the skin barrier
- Locks in hydration
- Hydrates
- Softens
- Soothes
A seriously hydrating moisturiser for dry and dehydrated skin.
- Hydrates
- Softens
- Soothes
50ml / 1.7 fl.oz
A seriously hydrating moisturiser for dry and dehydrated skin.
- Hydration without heaviness
- Absorbs quickly
- Leaves skin hydrated, quenched and supple
- Prime & Glow
Your 2-in-1 SPF to protect and prime – with natural reflective pigments for instant radiance.
- Prime & Glow
40ml / 1.35 fl.oz
Your 2-in-1 SPF to protect and prime – with natural reflective pigments for instant radiance.
- Instant glow
- Priming without irritation
- Broad spectrum sun protection
Organic drops of hydration for an instant, healthy-looking glow – available in three luminous shades.
Organic drops of hydration for an instant, healthy-looking glow – available in three luminous shades.
- Brightens
- Protects
A potent dose of Vitamin C to brighten and protect even the most sensitive skin.
- Brightens
- Protects
10ml / 0.3 fl.oz
A potent dose of Vitamin C to brighten and protect even the most sensitive skin.
- Brightens dull, uneven skin
- Improves skin texture
- Mix in with your moisturiser or apply neat
- Renews
- Reduces Fine Lines
Supercharge your skincare with our natural Retinoid booster, powered by a Retinoic Acid and Vitamin E complex.
- Renews
- Reduces Fine Lines
10ml / 0.3 fl.oz
Supercharge your skincare with our natural Retinoid booster, powered by a Retinoic Acid and Vitamin E complex.
- Improves skin tone and elasticity
- Reduces the appearance of fine lines
- Improves visible signs of ageing
- Brightens
- Shields
This Vitamin C dark spot serum reduces the appearance of hyperpigmentation without irritating sensitive skin.
- Brightens
- Shields
30ml / 1.0 fl.oz
This Vitamin C dark spot serum reduces the appearance of hyperpigmentation without irritating sensitive skin.
- Reduces appearance of dark spots
- Promotes even skin tone
- Visibly brightens without irritation
- Smooths
A concentrated booster packed with natural, collagen-boosting Peptides to plump sensitive skin.
- Smooths
10ml / 0.3 fl.oz
A concentrated booster packed with natural, collagen-boosting Peptides to plump sensitive skin.
- Collagen Boosting
- Improves the appearance of fine lines
- Mix in with your moisturiser or apply neat
- Best Seller
Try before you Pai with four radiance-boosting bestsellers in a stylish vegan leather vanity case
- Best Seller
Try before you Pai with four radiance-boosting bestsellers in a stylish vegan leather vanity case
- Introductory kit of Pai's bestsellers
- Cleanse, calm and brighten
- Includes vegan leather vanity case
- Hydrates
- Smooths
Dull, dehydrated skin will drink up this Hyaluronic Acid serum – proven to hydrate without irritation.
- Hydrates
- Smooths
30ml / 1.0 fl.oz
Dull, dehydrated skin will drink up this Hyaluronic Acid serum – proven to hydrate without irritation.
- Reduces sebum production by up to 65%*
- Product USP 2
- Product USP 3
- Cleanses
- Hydrates
A cream-to-foam body wash powered by Ceramides and Colloidal Oats for all-over calm and conditioning.
- Cleanses
- Hydrates
250 ml / 8.4 fl. oz.
A cream-to-foam body wash powered by Ceramides and Colloidal Oats for all-over calm and conditioning.
- Gently cleansing
- Instantly hydrating
- Supports the skin barrier