Your most powerful skincare step
Serums do something your other products can’t. The highly-concentrated actives inside have smaller molecules, meaning they can go deeper into the skin to get to work and deliver results. Our targeted formulas tackle everything from dryness to dullness – and are all clinically proven for sensitive skin for peace of mind.
How to use a serum
Layering your skincare correctly is key to seeing results – especially when it comes to serums, which have a light, water-based texture. Here’s your step-by-step guide to building a serum into your skincare routine:
- Cleanse, so you’re starting with a clean canvas. (Remember to double cleanse if you’re wearing make-up and SPF.)
- Mist to hydrate and prep the skin.
- Apply your chosen serum to target your skin concerns. Use it all over, or on problem areas if preferred.
- Follow with your moisturiser to hydrate and protect.
- In the morning, finish with broad spectrum sunscreen. In the evening, follow with a face oil to seal the benefits in.
Meet our superstar serums
Fade Forward™
Shop NowWorks well with
- Best Seller
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Gentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.
100ml / 3.4 fl.oz
Gentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.
- Leaves skin hydrated, quenched and supple
- Melts away impurities and eye make-up
- Clinically proven for sensitive skin
A brightening Vitamin C-powered moisturiser for everyday radiance, no matter how sensitive your skin.
50ml / 1.7 fl.oz
A brightening Vitamin C-powered moisturiser for everyday radiance, no matter how sensitive your skin.
- Brightens and boosts radiance
- Silky and fast-absorbing
- Evens out skin tone
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- Best Seller
Our bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
30ml / 1.0 fl.oz
Our bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
- Brightens and boosts radiance
- Smooths and seals in moisture
- Nourishing and multitasking skin superfood
A potent dose of Vitamin C to brighten and protect even the most sensitive skin.
10ml / 0.3 fl.oz
A potent dose of Vitamin C to brighten and protect even the most sensitive skin.
- Brightens dull, uneven skin
- Improves skin texture
- Mix in with your moisturiser or apply neat
Your 2-in-1 SPF to protect and prime – with natural reflective pigments for instant radiance.
40ml / 1.35 fl.oz
Your 2-in-1 SPF to protect and prime – with natural reflective pigments for instant radiance.
- Instant glow
- Priming without irritation
- Broad spectrum sun protection
Jojoba & Hyaluronic Acid Hydration Serum
Best for: Dry or dehydrated skin, including eczema-prone
Why you’ll love it: Any skin can get dehydrated, while dry skin types need topping up with moisture and oil in one. This bestselling serum does both. It’s proven² to give long-lasting hydration without irritation, thanks to Hyaluronic Acid and antioxidant-rich berries that protect against moisture loss and quench thirsty skin.
Works well with
An instantly hydrating face mask to bring dry, dehydrated skin back to life.
75ml / 2.5 fl.oz
An instantly hydrating face mask to bring dry, dehydrated skin back to life.
- Ultra-hydrating mask that smoothes skin with
- Fast-working and skin-quenching
- Rich, silky, gel mask
Hydrate dry, sensitive skin with this potent and all-natural Hyaluronic Acid booster.
10ml / 0.3 fl.oz
Hydrate dry, sensitive skin with this potent and all-natural Hyaluronic Acid booster.
- Three molecular weights of Hyaluronic Acid
- Silky and fast-absorbing
- Mix in with your moisturiser or apply neat
All Becomes Clear™
Copaiba & Zinc Blemish Serum
Best for: Oily, combination and blemish-prone skin
Why you’ll love it: Too often, blemish-fighting formulas attack the surrounding skin too – leaving you with dryness and irritation. Not ours. This clever rebalancing serum helps reduce the build-up of oil and sebum, while calming breakouts to keep skin clear.
Works well with
A revolutionary foaming face wash that’s proven to leave skin clearer in just two weeks*.
100ml / 3.4 fl.oz
A revolutionary foaming face wash that’s proven to leave skin clearer in just two weeks*.
- Reduces the appearance of blemishes
- Locks in hydration
- Gently exfoliating
A detoxifying overnight oil to clarify blemish-prone skin, no matter how sensitive.
30ml / 1.0 fl.oz
A detoxifying overnight oil to clarify blemish-prone skin, no matter how sensitive.
- Fights acne-causing bacteria
- Purifies congested skin
- Removes excess oil
A naturally potent Salicylic Acid booster to clarify oily, congested and blemish-prone skin.
10ml / 0.3 fl.oz
A naturally potent Salicylic Acid booster to clarify oily, congested and blemish-prone skin.
- Clarifies congested skin
- Gently lift away dead skin cells
- Mix in with your moisturiser or apply neat
Instant Kalmer™
Sea Aster & Schisandra Ceramide Serum
Best for: Sensitive, reactive and redness-prone skin
Why you’ll love it: This smart serum takes a three-pronged approach to give sensitive skin the comfort and calm it craves. Antioxidant Schisandra soothes the source of irritation, Sea Aster helps ensure the skin looks more settled – and our natural Ceramide Complex helps strengthen the skin barrier to reduce future flare-ups.
Works well with
A feather-light Ceramide face oil to calm, smooth and strengthen stressed skin.
30ml / 1.0 fl.oz
A feather-light Ceramide face oil to calm, smooth and strengthen stressed skin.
- Strengthens Skin Barrier
- Absorbs quickly
- Calms signs of irritation
Supercharge your skincare with a potent dose of ultra-soothing Reishi, Chaga and Cordyceps mushrooms.
10ml / 0.3 fl.oz
Supercharge your skincare with a potent dose of ultra-soothing Reishi, Chaga and Cordyceps mushrooms.
- Soothes stressed skin
- Antioxidant protection
- Mix in with your moisturiser or apply neat
1 Clinical study on 20 subjects with dark spots over nine weeks
2 Two week user trial of 100 women