What Is Psoriasis?

Psoriasis is an autoimmune condition that causes a rapid build up of skin cells. It often appears as red flaky patches of skin with a silvery tint around the knees, elbows and scalp, but can appear just about anywhere on the body.

Why do I have psoriasis?

It’s often hereditary – 1 in 3 people who suffer from it will also have a close relative with the condition. Sudden emotional trauma often triggers it for the first time – and stress can be a recurring factor in subsequent flare-ups. Whilst there is no clear cause or cure for Psoriasis, there are ways to manage this condition short and long term.

“Almost instantly the itching stopped, the dry patches have gone in about a week and my skin feels really good. Thank you Pai”

Mrs A – Polly Plum
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What should I avoid?

Easier said than done, but try to avoid the itch-scratch cycle. It can make flare-ups worse and further irritate skin.

Hot showers and long soaks while lovely, can worsen the symptoms of psoriasis. Opt for warm water and quick dips instead.

Over-washing can strip skin of its natural protective oils, and they’re what keep all that precious moisture locked in. For scalp, keep hair washing to a minimum and for face or body choose organic products free of common irritants where possible.

Hydrate skin from within. Reduce your alcohol consumption and try to drink at least one litre of water per day.

Skin Care Products For Psoriasis


Our 90 day
returns policy.

We really want you to find the skincare that works for you. So you’ve got 90 days to really get to know your new products. If things don’t work out, just let us know here we’ll help you find a better match or give you a full refund.

Free skin consultations

KATE : Customer Experience Team Lead @ Pai

Free skin consultations

Got questions? Book a free consultation with our sensitive skin experts for specialist skincare advice and non-pushy product recommendations based on your actual needs and lifestyle.

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KATE : Customer Experience Team Lead @ Pai
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