Pai Mind Day
Since 2017, we have marked 10th July – the birthday of Sarah's late friend Anna – with Pai Mind Day. A cause close to our hearts, it's a day dedicated to promoting mental health understanding and donating to the organisations that can help those in need.
Recent years have seen mental health issues skyrocketing, at a time when health services are struggling. So this year we'll be donating 30% of all revenue from 9th and 10th July, split equally between three invaluable charity organisations: Mind, Black Minds Matter UK and The Loveland Foundation.
Who our donations help
To date we have raised over €58,000, helping hundreds of people to take their first step to speak to a professional about their mental health. It’s a small number, and we want to do much, much more.
All three organisations are working hard to support those struggling with their mental health, including those who are disproportionately affected by mental health issues - and they need our help more than ever.
How you can help
For any orders you place on our website between 9th and 10th July, we will donate 30% of the revenue, split equally between our three partners - Mind, Black Minds Matter UK and The Loveland Foundation. Of course if you’re all stocked up or would prefer to donate directly, please do by visiting the charities’ websites - we know they would love your support.
A message from Sarah
Pai Mind Day carries huge significance for Pai’s Founder. Here, Sarah explains more about the motivation behind the cause.
If you feel you need help with your mental health, this is your call to take that difficult first step to reach out and seek advice. For mental health support and resources, please visit Mind (or call their Infoline 0300 123 3393), The Loveland Foundation or Black Minds Matter UK.