Pai Labs


Step inside Pai Labs. This is where we experiment, innovate and try new things, fast. When needed – like during the pandemic – we can launch much-needed products within weeks. Other times we’ll use this range to trial new ingredients or disrupt the industry with first-to-market innovations.

  • Free Bird Free Bird
    • New
    Free Bird
    Prebiotic Inulin & Vitamin E Replenishing Hand Serum


  • Soapsud Island
    Sea Buckthorn & Vitamin E Hand Wash


Pai Labs

Our cosmetics scientists are creators at heart. When we say Made By Pai, we mean it. Few beauty brands are able to take product ideas from the drawing board to the production line all under one roof - but we can. And that’s what makes Pai Labs possible.

Discover Acton Spirit Protective Hand Gel – now reformulated with clever prebiotic Inulin. Or treat overwashed hands to Free Bird: our first ever replenishing hand serum enriched with prebiotic Inulin and Vitamin E. Now more than ever, we understand the need to protect and care for easily irritated or unsettled hands - that's why we've also formulated Soapsud Island, a hand wash for sensitive, reactive and frequently-washed hands.

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